I build the systems, research practices, and design strategy that help teams create better product experiences — and the AI-enabled workflows that move ideas quickly from insight to implementation.

Research-led redesign of AT&T's primary support destination. +20% CSAT · 5–12% fewer support calls · +5M monthly visitors.

Led research and design strategy for a FirstNet account experience. SUS 95 mobile · 91 desktop · 1M+ subscribers · 10K+ agencies.

Browser-based MMO for 9M+ users. Child-safe commerce, virtual currency, parent consent, and safe social systems.

COPPA-aware registration framework for age-based routing, parent consent, and account activation across Cartoon Network properties.

Supplier chargeback workflow with guided dispute reason, document upload, activity log, and audit history.

Lead attribution, source-level ROI, conversion visibility, and cost-per-lease tracking for multifamily advertisers.