RESEARCH & TESTING
I’ve used various research methods like user interviews, usability testing, heuristic evaluations, concept testing, contextual inquiries, ethnographic studies, and surveys to uncover insights about user journeys, behaviors, mental models, beliefs, and preferences.
STRATEGY & DESIGN
I’ve designed intuitive interfaces that simplify complex interactions, making it easy for users to understand what they need to do to achieve their goals.
KPIs & Metrics
I’ve identified, tracked, and measured relevant key performance indicators (KPIs) and metrics to provide data-driven insights that reveal opportunities for enhancing the user experience.
McKesson Specialty Health / Ontada
2023-2025
Responsible for research, user interviews, personas, journey map, flows, wireframes, interactive prototypes, designs, and advocating for the needs and goals of practices, pharmacists, doctors, nurses, technicians, and patients to gather valuable insights which will streamline processes, enhance efficiency, and free up valuable time for Oncology patient care.
DIGITAL.AI
2020-2023
Recruited by Digital.ai to lead, define, create and validate new user-centric experiences for their value stream management, devops, agile management, application lifecycle management, and enterprise version control software.
ERNST & YOUNG
2020
Recruited by Ernst & Young to research and user test the EY Entrepreneur Of The Year™ mobile application, a unique global program that supports and recognizes entrepreneurs as they unlock their ambitions, demonstrate vision, leadership and success.
AT&T
2014-2020
Recruited by AT&T to lead, define, create and validate a new user-centric experience for both the consumer support site and global navigation.
HOME DEPOT
2013
Recruited by Home Depot to create the user-centric vision, strategy and design for the pro ordering system and vendor compliance tool.
NEWPOINT MEDIA GROUP
2012-2013
Recruited by Newpoint Media Group to direct the team responsible for the user-centric vision, strategy and execution of the ux design for 5 real estate listing websites and corresponding mobile applications.
AT&T
2011
Recruited by AT&T to lead the multidisciplinary user experience research team responsible for heuristic evaluations, usability testing and human factors support for all B2B products and services.
CARTOON NETWORK
2010-2011
Recruited by Cartoon Network to lead the user experience, requirements and interface design for the massive muliplayer online game, Exonaut as well as the corresponding website.
MEMBERCLICKS
2008-2009
Recruited by MemberClicks to lead the design team responsible for the user experience and design of 200+ organizational websites.
CENTERS FOR DISEASE CONTROL
2004 - 2006
Worked on location with the Office of Health Communications providing information architecture, user interface design and testing for 30+ divisions, offices and programs under the National Center for Infectious Diseases